BankerCollege

Respecting that deposits are the necessary “raw material” in the production of loans, we will study the essential skills and approaches bankers need today and into the future, to attract and manage deposits.   New challenges have evolved as we have substantially shifted away from the trivial interest rates of the last 15 years.  This webinar will describe the benefits and limitations of the classic checking, savings, and term deposits. The training also covers how deposit accounts have been structured; offered; and promoted to consumers, businesses, non-profits, and public entities. 

From these basics we will explore the enhancements required to meet the needs and wants of today’s depositors with the technologies and motivations in place now for all the stakeholders and competitors for deposits.

PURPOSE

From the Great Financial Crisis of 2008-2009 through the Covid Pandemic of 2020-2022 bankers had to exert no substantial effort to attract and retain funding.  Deposits were plentiful and cheap.  The 15-year period of ultra-low interest rates resulted in a generation of bankers who had little reason to esteem enhanced tactics and strategies associated with deposits.  The phrase “If it ain’t broke, don’t bother fixing it” would have clearly been the motto of bankers in this regard.

The series of events since 2022 have completely flipped this situation.  Today research indicates that most bank executives site attracting and retaining properly priced deposits as the most critical issue in banking.  With so little research and development occurring for a generation how does a bank now optimize its approach to this crucial issue?

We are not teaching this course to have the students catch up to their executive leadership.  This course will help the students blaze the trail for the future of their bank as the course will prepare them to introduce the latest in the art and science of deposit strategies to their current bank leadership.

Topics include:

After successfully completing this course, participants will be able to:

• Access and interpret economic information resources regarding historical and forward implied interest rates.
• Utilize aggregate industry historical financial results and funding composition data.
• Understand and appreciate the diversity of funding needs within the industry.
• Identify critical competitive threats to the traditional funding expectations.
• Explore the impact and opportunities created by related regulatory changes since 2010.
• Apply effective performance assessment metrics to bank funding.
• Access relevant industry thought leadership in many aspects of deposit management and funding.
• Understand key aspects of branch, digital, and video banking channels and technology in general.
• Envision the enhanced role and scope of responsibilities of an equipped, engaged, and empowered personal banker.
• Identify specific areas where innovation is blurring the lines between the classic deposit account offerings.
• Apply an effective decisioning process to defining and refining deposit offerings.
• Access and explore a checklist of 30 unique interest-bearing deposit best practices.
• Discuss specific initiative opportunities with non-maturing deposits.