Dates of Event & Pricing

$249 for Webinar and Playback*

*Playback has no expiration and may be shared internally.

  • Wednesday, June 26 2019

  • 2:00 – 3:00 pm (Eastern Time)

  • 1:00 – 2:00 pm (Central Time)

  • 12:00 – 1:00 pm (Mountain Time)

  • 11:00 – 12:00 pm (Pacific Time)


Every bank or credit union is trying to differentiate itself.  Every institution wants products and services to compete.  Every financial services provider wants to make a profit but is faced with interest margin squeeze.  Every bank or credit union is seeking new fee sources or ways to increase existing fees.

Federal regulators, at congressional urging, have curtailed some fees.  And the new measurement for services and products is UDAAP. 

This banking webinar will discuss what to consider when developing new products or services, increasing fees, or merely evaluated existing products or services in the UDAAP world. 

Attendees to this course will learn:

  • What UDAAP actually is and how it is defined and enforced
  • What acts are considered 'unfair', with real examples
  • Acts and practices considered 'deceptive'
  • The FTC's "Four Ps" Test and what that means to your institution in an audit or examine
  • Acts that are 'abusive' with practical examples
  • The FDIC 'Consumer Harm Examination Focus' along with types of consumer harm
  • Recent UDAAP enforcement reactions and current regulator reactions under the current administration
  • Relevant Regulator Bulletins of which you need to be aware
  • Several UDAAP examples, with extensive discussion on Overdraft Fees and Debt Collection
  • Recent enforcement actions
  • Case studies for attendees to decide whether or not the practice is or isn't "UDAAP"
  • Practical best practices for avoiding UDAAP issues at your institution

The instructor will include real life examples from regulatory actions and play a UDAAP/not UDAAP quiz during the session.


  • Melissa Blaser

    Melissa Blaser

    Senior Manager, Wipfli CPAs and Consultants

    Melissa Blaser leads the regulatory compliance and Bank Secrecy Act practice for the firm. She assists financial institutions in navigating the complex requirements included within consumer federal bank regulations. Melissa has 25 years of experience in regulatory compliance, internal audit, and public accounting for the financial services industry within a Bank environment and within a public accounting/consulting firm. Certifications Certified Regulatory Compliance Manager Certified Anti-Money Laundering Specialist Certified Financial Services Auditor Certified Fiduciary and Investment Risk Specialist Certified Public Accountant


1.0 CPE Credits & 1.2 AAP Credits