Dates of Event & Pricing

$249 for Webinar and Playback*

*Playback has no expiration and may be shared internally.

  • Tuesday, August 20, 2019

  • 2:00 – 3:30 pm (Eastern Time)

  • 1:00 – 2:30 pm (Central Time)

  • 12:00 – 1:30 pm (Mountain Time)

  • 11:00 – 12:30 pm (Pacific Time)


Lending to wealthy individuals is different in many ways, but the basics are still the same.  How to lend to them and communicate it is as important as why, but be sure you have the infrastructure in place.

Between the disappearance of geographic boundaries due to technology and an increasing desire to find the lowest cost provider, banks have begun to realize that in order to be successful, you must differentiate.   No where is this more necessary when dealing with the high net worth/private bank customer – who is actively being courted by banks, brokerages, non-bank lenders.

Attendees will learn:

  • The importance of properly defining the high net worth segment and its opportunities
  • How your bank can position itself to compete against any provider
  • Creating customized practices, policies, products, and processes can make a difference
  • Building on your success is an ongoing process


  • Mark Davis

    Mark Davis

    Founder - Credit and Lending Consultation Services

    Mark H. Davis retired from a traditional career in 2015, following 45 years as a Florida banker. Working his way through the industry with a start as a teller, became a senior lender and credit executive in Community, Regional, and National Banking organizations – with the last 15 years spent exclusively in Wealth Management. A skilled lender and trainer, his specialty is underwriting risk and creatively structuring solutions for borrowers. He was the senior credit officer for Wachovia Wealth Management (Palm Beach), and additionally served as the credit officer for the National Legal Specialty Group. His last role was the senior lender for Florida for BMO Private Bank, and he presently works on consulting engagements with high net worth individuals, businesses, and financial services providers. In addition to holding a CFP® certification, he has served as a Commissioner on the Certified Financial Planner Board of Standards Disciplinary and Ethics Committee and was a Hearing Panel Chair on an Appeal Committee. An active Mentor and workshop facilitator for SCORE, he provides one on one guidance to small businesses and their owners. Mark is a graduate of the ABA Stonier Graduate School of Banking, the ABA Commercial Lending School, the ABA Consumer Lending School, and the Sheshunoff/School of Banking of the South Professional Master of Banking program. He attended both Florida State University and the University of Florida and is a graduate of Miami Dade State College. He has been an instructor in both internal and external lending and credit training programs at a number of financial institutions and both Edison State College and Palm Beach State College.


1.0 CPE Credits & 1.2 AAP Credits