While there may be no “secret sauce” in banking, focusing on a vertical or niche may be as close as it comes. Banks that emphasize specific industry verticals or operate with a niche lending or payments-related business outperform “generalist” lenders in both the retail and business spaces. Origination costs are lower, risk quality is higher, and pricing reflects the value of expertise and a relationship. Banks need to develop verticals as a way to generate sustainable profitability and make inroads into new growth areas.
This banking webinar shows the power of this approach and provides a step-by-step roadmap for banks trying to determine how to create one or more niches.