Dates of Event & Pricing

$249 for Webinar and Playback*

*Playback has no expiration.

  • Monday, April 27, 2020

  • 12:00 – 1:00 pm (Eastern Time)

  • 11:00 – 12:00 pm (Central Time)

  • 10:00 – 11:00 am (Mountain Time)

  • 9:00 – 10:00 am (Pacific Time)


Bankers’ paradigms about time deposits may have been formed long ago and most rigidly held today. What could we possibly change about the old-fashioned CD and how we offer CDs? More critically, how could we possibly make progress in an area of banking that we have handled the same way for decades? With all the battles we must fight today, why would we volunteer to change how we approach time deposits at this time?

Objectively assessing the real issues impacting bankers must address in this segment of the business that often makes up 10-40% of the balance sheet reveals a clear need for progress. Industry level metrics tell us that something has been happening with time deposits. This banking webinar will expose you to what competitors of all varies are doing differently than you might suppose. This banking webinar gives the audience insights into what it takes to win and retain properly priced long-term retail deposits. APY is important, but it is certainly not the only determinant of depositor decisions about their long- term savings accounts.

You might be surprised at the parallel’s between “fracking” and bank deposits. We will discuss the parallels and contrasts between extracting more oil and gas deposits with pressure and extracting more long-term deposit accounts with better processes, products, sales tools, and training. 

The Financial Brand published a story about this at banks-credit-unions-can-grab-deposits-led-on-the-table/ 

Join us in this important bank webinar to explore these enhanced methods.


  • Neil Stanley

    Neil Stanley

    CorePoint / CEO and Founder

    Neil Stanley has been a banker for over 25 years. Neil was the CEO of $750 million Northwest Bank in Spencer, Iowa which operates in Omaha, Nebraska, Des Moines, and the Northwest Iowa regions. Prior to Northwest Bank, Neil was an executive for over 22 years with what became the largest privately held banking organization in the country – First National of Nebraska / Lauritzen Corporation. He served First National as Chief Investment and Liquidity Officer and Lauritzen Corporation as Vice President in general administration and supervision of community banks. In 2009, Neil founded CorePoint (formerly known as ‘Bank Performance Strategies’). His company helps client banks attract properly-priced, longer-term core retail deposits. Bank Performance Strategies supports clients across the country with sales performance analytics, sales training, and a web-based pricing and sales platform. Neil has received two patents for components of CoreCD®


1.0 CPE Credits